Our Journey to Pure Joy…

A love story at it’s heart, Pure Joy was built by us, Jordan and Gio on our adventure to fill our lives and those around us with Pure Joy. With a lifetime of passion for staying fit, fuelling our bodies with wholesome food, and staying healthy and happy in every possible way, we uncovered the world of functional mushrooms.

  • Jordan Pearson

    CO-FOUNDER

    Health, happiness, and well-being begin with finding your unique version of PURE JOY. Once you embrace this, you can focus your mind and achieve anything you set your sights on.

  • Giovanna Castagnetti

    CO-FOUNDER

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. We found Pure Joy through functional mushrooms and knew we had to share it with the world.

Our Story

Gio calls Italy home while I reside in the UK. With time being so precious, we had to find ways to make every second count, whether we were together or apart. The long days, endless travel between our countries, and the stress of full-time careers lead to burnout and exhaustion. Our hectic lives were starting to take their toll.

Then, one day, we met an old friend who had undergone a remarkable transformation thanks to functional mushrooms. He spoke of a 'true rebirth,' and after a few intense hours of conversation, we realised my calling in life had arrived. We decided to try these mushrooms, and the results were astounding. Our energy levels skyrocketed, our enthusiasm, focus, and lust for life were back in full force, and we could function at our best.

Finding Functional Mushrooms

That's when we knew we had to share our experience. We founded Pure Joy Mushrooms to spread the word about these incredible healers and to help others discover the pure joy they can bring. We are so excited to be on this journey and hope you'll join us in exploring the incredible potential of these little wonders of nature.


We invite you to support us in our mission. Together, let's spread the word about the fantastic benefits of functional mushrooms and bring pure joy into everyone's lives!

What’s Your Perfect Blend of Pure Joy?

  • Supercharge your day with the perfect morning mushroom blend. We have carefully selected three of the most potent mushrooms in nature to create a product that will transform your morning routine.

  • Stay sharp and stress less with our perfectly formulated Mind and Mood Blend. Say goodbye to brain fog and hello to crystal-clear thinking, giving you the mental energy to tackle the day.

  • Invest in rest because nothing is more important than getting a good night’s sleep. Reduce anxiety with our unique blend providing a potent soothing effect that promotes revitalising and peaceful sleep. 

  • It’s time to glow with the Skin and Hair blend! Nourish your skin and glow from the inside out. Our Skin & Hair blend gives you a plump, radiant complexion bursting with life and shiny, soft hair!

“Let food by thy medicine and medicine be thy food.”
— Hippocrates