Choose How You Feel Journal

Explore science-backed articles designed to help you feel vibrant, balanced, radiant and rested.

Articles for Calm, Clarity & Resilience

Professional woman experiencing brain fog, poor focus and mental fatigue while working at a laptop.

Brain Fog: Causes, Symptoms & Natural Ways to I...

Struggling with brain fog, poor concentration or mental fatigue? Discover the most common causes of brain fog and science-backed ways to improve focus, clarity and energy naturally.

Brain Fog: Causes, Symptoms & Natural Ways to I...

Struggling with brain fog, poor concentration or mental fatigue? Discover the most common causes of brain fog and science-backed ways to improve focus, clarity and energy naturally.

Premium science-themed hero banner featuring the quote “Hormones are not mood chemicals” with a glowing molecular structure and gold accents, illustrating the role of hormones in brain performance and cognitive resilience.

Hormones, Adaptation & Cognitive Resilience - T...

Hormones coordinate stress, energy, inflammation and neuroplasticity. Discover how endocrine balance shapes cognitive resilience and long-term brain performance.

Hormones, Adaptation & Cognitive Resilience - T...

Hormones coordinate stress, energy, inflammation and neuroplasticity. Discover how endocrine balance shapes cognitive resilience and long-term brain performance.

Science Series 04 hero banner featuring glowing inflammatory signalling pathways and immune cells, illustrating the relationship between chronic inflammation, brain resilience and cognitive clarity.

Inflammation & Cognitive Clarity - The Modern B...

Chronic low-grade inflammation can quietly influence cognitive clarity, neuroplasticity and mitochondrial efficiency. In Science Series 04, we explore how neuroinflammation shapes brain performance — and why immune balance is foundational...

Inflammation & Cognitive Clarity - The Modern B...

Chronic low-grade inflammation can quietly influence cognitive clarity, neuroplasticity and mitochondrial efficiency. In Science Series 04, we explore how neuroinflammation shapes brain performance — and why immune balance is foundational...

Science Series 02 hero banner featuring an illuminated human brain and neural pathways, exploring the relationship between cortisol, neuroplasticity, stress regulation and brain adaptation.

Cortisol & Neuroplasticity: How Stress Regulati...

Stress isn’t the enemy — dysregulation is. This article explores how cortisol rhythm shapes neuroplasticity, sleep and long-term cognitive resilience.

Cortisol & Neuroplasticity: How Stress Regulati...

Stress isn’t the enemy — dysregulation is. This article explores how cortisol rhythm shapes neuroplasticity, sleep and long-term cognitive resilience.

Science Series 01 hero banner featuring Lion’s Mane mushroom and neural network imagery, introducing the PJM Brain Performance Framework™ and the biological foundations of focus, energy and resilience.

The PJM Brain Performance Framework™ | Neuropla...

Performance is built on biology. The PJM Brain Performance Framework™ explains how stress regulation, cellular energy, sleep architecture and inflammation shape neuroplasticity and sustainable cognitive resilience.

The PJM Brain Performance Framework™ | Neuropla...

Performance is built on biology. The PJM Brain Performance Framework™ explains how stress regulation, cellular energy, sleep architecture and inflammation shape neuroplasticity and sustainable cognitive resilience.

Calm woman enjoying tea and learning about PURE JOY Mushrooms’ guide to the best stress relief supplements including Reishi and Lion’s Mane.

Best Supplements for Stress Relief: From Magnes...

Stress impacts everything — mood, energy, sleep, and even your gut. This guide breaks down the best natural supplements for stress relief in the UK, including magnesium, B vitamins, omega-3s,...

Best Supplements for Stress Relief: From Magnes...

Stress impacts everything — mood, energy, sleep, and even your gut. This guide breaks down the best natural supplements for stress relief in the UK, including magnesium, B vitamins, omega-3s,...